*{margin:0;padding:0;box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  :root{
    --mono:'JetBrains Mono', ui-monospace, monospace;
    --sans:'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
    --accent-blue:#3f66e0;
  }
  body{font-family:var(--sans);line-height:1.5;-webkit-font-smoothing:antialiased;background:#0a0a0c;}
  a{color:inherit;text-decoration:none;}
  img{display:block;max-width:100%;}
  .wrap{max-width:1180px;margin:0 auto;padding:0 28px;}
  h1,h2,h3{font-family:var(--sans);font-weight:800;letter-spacing:-0.02em;line-height:1.06;}

  /* ---- SECTION THEMES ---- */
  .section-dark{
    --bg:#0a0a0c; --fg:#f5f6f8; --fg-muted:#9ea2ab; --fg-faint:#6b6f78;
    --border:rgba(255,255,255,0.10); --border-strong:rgba(255,255,255,0.18);
    --accent:#8fb0ff; --accent-deep:#5b8cff; --card:#131318;
    background:var(--bg); color:var(--fg);
  }
  .section-light{
    --bg:#eceef2; --fg:#15171c; --fg-muted:#565c68; --fg-faint:#8b8f99;
    --border:rgba(10,12,20,0.11); --border-strong:rgba(10,12,20,0.2);
    --accent:#3350d4; --accent-deep:#2542ac; --card:#ffffff;
    background:var(--bg); color:var(--fg);
  }
  section{padding:110px 0;position:relative;}

  .eyebrow{
    font-family:var(--mono);font-size:12px;letter-spacing:0.1em;text-transform:uppercase;
    color:var(--accent);display:inline-flex;align-items:center;gap:8px;
  }
  .eyebrow::before{content:'';width:6px;height:6px;background:var(--accent-deep);flex-shrink:0;}

  .btn{
    display:inline-flex;align-items:center;justify-content:center;gap:8px;
    padding:14px 24px;border-radius:4px;font-weight:600;font-size:14.5px;
    border:1px solid transparent;cursor:pointer;font-family:var(--sans);
    transition:transform .15s ease, background .2s ease, border-color .2s ease, color .2s ease;
  }
  .btn:active{transform:scale(0.97);}
  .section-dark .btn-primary{background:var(--fg);color:#0a0a0c;}
  .section-dark .btn-primary:hover{background:#dfe3ea;}
  .section-light .btn-primary{background:var(--fg);color:#eceef2;}
  .section-light .btn-primary:hover{background:#2a2c33;}
  .btn-ghost{background:transparent;color:var(--fg);border-color:var(--border-strong);}
  .btn-ghost:hover{border-color:var(--accent);color:var(--accent);}

  /* ---- NAV ---- */
  header{
    position:fixed;top:0;left:0;right:0;z-index:100;
    background:rgba(9,9,11,0.78);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);
    border-bottom:1px solid rgba(255,255,255,0.09);
  }
  nav{display:flex;align-items:center;justify-content:space-between;padding:15px 28px;max-width:1180px;margin:0 auto;}
  .logo{display:flex;align-items:center;gap:9px;font-weight:800;font-size:16.5px;color:#f5f6f8;}
  .logo svg{width:21px;height:21px;}
  .logo-tag{font-family:var(--mono);font-size:10px;color:#7b8798;letter-spacing:0.03em;margin-left:4px;font-weight:400;display:none;}
  .nav-links{display:flex;align-items:center;gap:30px;font-size:13.5px;color:#a3a7b0;}
  .nav-links a{transition:color .2s ease;padding-bottom:2px;border-bottom:1px solid transparent;}
  .nav-links a:hover{color:#fff;border-color:#8fb0ff;}
  .nav-cta .btn{padding:10px 18px;font-size:13px;background:#f5f6f8;color:#0a0a0c;}
  .nav-cta .btn:hover{background:#dfe3ea;}
  @media (max-width:900px){ .nav-links{display:none;} }

  .reveal{opacity:0;transform:translateY(24px);transition:opacity .7s cubic-bezier(.2,.7,.3,1), transform .7s cubic-bezier(.2,.7,.3,1);}
  .reveal.in{opacity:1;transform:translateY(0);}
  @media (prefers-reduced-motion: reduce){ .reveal,.float-anim,.ping{animation:none !important;transition:none !important;opacity:1 !important;transform:none !important;} }

  /* ---- HERO ---- */
  .hero{padding:158px 0 100px;overflow:hidden;}
  .hero-grid{display:grid;grid-template-columns:1.05fr 0.95fr;gap:64px;align-items:center;}
  .hero-copy .eyebrow{margin-bottom:22px;}
  .hero-copy h1{font-size:clamp(36px,5vw,58px);max-width:560px;}
  .hero-copy p.sub{color:var(--fg-muted);font-size:17px;max-width:460px;margin:22px 0 34px;}
  .hero-ctas{display:flex;gap:12px;flex-wrap:wrap;}
  .hero-visual{position:relative;aspect-ratio:1/1;max-width:440px;justify-self:end;}
  @media (max-width:920px){
    .hero-grid{grid-template-columns:1fr;}
    .hero-visual{justify-self:center;max-width:340px;order:-1;}
    .hero-copy{text-align:left;}
  }

  .radar-svg{width:100%;height:100%;}
  .radar-ring{fill:none;stroke:rgba(143,176,255,0.16);stroke-width:1;}
  .radar-sweep{transform-origin:center;animation:spin 7s linear infinite;}
  @keyframes spin{to{transform:rotate(360deg);}}
  .ping{opacity:0;animation:pingPulse 3.4s ease-in-out infinite;}
  @keyframes pingPulse{0%{opacity:0;}12%{opacity:1;}40%{opacity:0;}100%{opacity:0;}}

  /* ---- STAT / PROBLEM (light) ---- */
  .problem-grid{display:grid;grid-template-columns:0.85fr 1.15fr;gap:70px;align-items:center;}
  .stat-big{font-size:clamp(90px,11vw,150px);font-weight:900;letter-spacing:-0.04em;line-height:0.9;color:var(--fg);}
  .stat-big sup{font-size:0.32em;color:var(--accent);font-weight:700;vertical-align:top;margin-left:4px;}
  .stat-source{font-family:var(--mono);font-size:11px;color:var(--fg-faint);margin-top:16px;letter-spacing:0.02em;}
  .problem-copy h2{font-size:clamp(26px,3.2vw,36px);margin-bottom:18px;}
  .problem-copy p{color:var(--fg-muted);font-size:16px;max-width:520px;margin-bottom:14px;}
  .dot-row{display:flex;gap:8px;margin-top:22px;}
  .dot-row span{width:9px;height:9px;border-radius:50%;background:var(--accent-deep);}
  .dot-row span:nth-child(1){opacity:1;} .dot-row span:nth-child(2){opacity:0.75;}
  .dot-row span:nth-child(3){opacity:0.5;} .dot-row span:nth-child(4){opacity:0.3;}
  .dot-row span:nth-child(5){opacity:0.15;}
  @media (max-width:860px){ .problem-grid{grid-template-columns:1fr;gap:36px;} }

  /* ---- SCROLL STORY ---- */
  .geo-story{height:400vh;padding:0;}
  .geo-story-inner{position:sticky;top:0;height:100vh;display:flex;align-items:center;overflow:hidden;}
  .geo-story-grid{display:grid;grid-template-columns:1.1fr 0.9fr;gap:60px;align-items:center;width:100%;}
  .geo-panel{position:relative;}
  .stat-overlay{
    position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;
    background:var(--card);border-radius:6px;transition:opacity .5s ease;z-index:2;
  }
  .stat-overlay.hidden{opacity:0;pointer-events:none;}
  .geo-story-copy{position:relative;min-height:200px;}
  .story-stage{
    position:absolute;top:0;left:0;width:100%;opacity:0;transform:translateY(16px);
    transition:opacity .5s ease, transform .5s ease;pointer-events:none;
  }
  .story-stage.active{opacity:1;transform:translateY(0);pointer-events:auto;}
  .story-stage h3{font-size:26px;margin:14px 0 12px;}
  .story-stage p{color:var(--fg-muted);font-size:15.5px;max-width:440px;}
  .story-note{font-family:var(--mono);font-size:10.5px;color:var(--fg-faint);margin-top:14px;letter-spacing:0.02em;}
  .story-overlay{opacity:0;transition:opacity .4s ease;}
  .story-overlay.show{opacity:1;}
  @media (max-width:860px){
    .geo-story{height:auto;}
    .geo-story-inner{position:static;height:auto;padding:90px 0;}
    .geo-story-grid{grid-template-columns:1fr;gap:36px;}
    .story-stage{position:static;opacity:1;transform:none;pointer-events:auto;margin-bottom:30px;transition:none;}
    .stat-overlay{position:static;margin-bottom:20px;padding:20px;}
    .story-overlay{opacity:1;}
  }

  /* ---- SERVICE VISUALS ---- */
  .service-visual{width:100px;height:auto;display:block;margin:14px 0 2px;opacity:0.95;}
  .sub-service .service-visual{width:110px;}

  /* ---- SERVICES (dark) ---- */
  .services-intro{max-width:600px;margin-bottom:56px;}
  .services-intro h2{font-size:clamp(26px,3.4vw,38px);margin-top:16px;}
  .services-intro p{color:var(--fg-muted);margin-top:14px;font-size:15.5px;}

  .primary-service{
    border-top:1px solid var(--border-strong);border-bottom:1px solid var(--border-strong);
    padding:44px 0;display:grid;grid-template-columns:0.32fr 0.68fr;gap:40px;
  }
  .primary-service .tag{font-family:var(--mono);font-size:11px;color:var(--accent);letter-spacing:0.06em;}
  .primary-service h3{font-size:26px;margin:14px 0 6px;}
  .primary-service .role{color:var(--fg-faint);font-size:13px;font-family:var(--mono);}
  .service-desc p.lead{font-size:16px;color:var(--fg-muted);max-width:560px;margin-bottom:20px;}
  .check-row{display:flex;flex-wrap:wrap;gap:10px 22px;margin-bottom:16px;}
  .check-row span{font-size:13.5px;color:var(--fg);display:flex;align-items:center;gap:7px;}
  .check-row span::before{content:'✓';color:var(--accent);font-weight:700;}

  details.more{margin-top:8px;}
  details.more summary{
    list-style:none;cursor:pointer;font-family:var(--mono);font-size:12px;color:var(--fg-faint);
    display:inline-flex;align-items:center;gap:6px;letter-spacing:0.02em;
  }
  details.more summary::-webkit-details-marker{display:none;}
  details.more summary::after{content:'+';font-size:14px;transition:transform .2s ease;}
  details.more[open] summary::after{transform:rotate(45deg);}
  details.more summary:hover{color:var(--accent);}
  .more-list{list-style:none;margin-top:14px;padding-top:14px;border-top:1px solid var(--border);
    display:grid;grid-template-columns:1fr 1fr;gap:8px 20px;}
  .more-list li{font-size:13px;color:var(--fg-muted);}
  .more-list li::before{content:'— ';color:var(--fg-faint);}

  .sub-services{border-bottom:1px solid var(--border);}
  .sub-service{
    padding:34px 0;border-top:1px solid var(--border);
    display:grid;grid-template-columns:0.32fr 0.68fr;gap:40px;
  }
  .sub-service .tag{font-family:var(--mono);font-size:11px;color:var(--fg-faint);letter-spacing:0.06em;}
  .sub-service h3{font-size:19px;margin:10px 0 4px;}
  .sub-service p.lead{font-size:14.5px;color:var(--fg-muted);max-width:520px;margin-bottom:14px;}
  @media (max-width:760px){
    .primary-service,.sub-service{grid-template-columns:1fr;gap:14px;}
  }

  /* ---- DATA VIZ (light) ---- */
  .data-grid{display:grid;grid-template-columns:1.2fr 0.8fr;gap:60px;align-items:start;}
  .data-head{margin-bottom:36px;max-width:640px;}
  .data-head h2{font-size:clamp(24px,3vw,34px);margin-top:14px;}
  .data-head p{color:var(--fg-muted);font-size:15.5px;margin-top:14px;}
  .geo-panel{
    background:var(--card);border:1px solid var(--border);border-radius:6px;padding:30px;
  }
  .geo-panel-head{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:22px;flex-wrap:wrap;gap:8px;}
  .geo-panel-head .label{font-family:var(--mono);font-size:12px;color:var(--fg);font-weight:600;}
  .geo-panel-head .illus{font-family:var(--mono);font-size:10.5px;color:var(--fg-faint);letter-spacing:0.03em;
    background:rgba(10,12,20,0.05);padding:3px 8px;border-radius:3px;border:1px solid var(--border);}
  .geo-grid-svg{width:100%;height:auto;}
  .rank-badge{font-family:var(--mono);font-weight:600;}
  .geo-legend{display:flex;gap:22px;margin-top:18px;padding-top:16px;border-top:1px solid var(--border);}
  .geo-legend span{font-family:var(--mono);font-size:11.5px;color:var(--fg-muted);display:flex;align-items:center;gap:7px;}
  .geo-legend i{width:9px;height:9px;border-radius:50%;display:inline-block;}

  .compare-panel{
    background:var(--card);border:1px solid var(--border);border-radius:6px;padding:28px 30px;
  }
  .compare-row{display:grid;grid-template-columns:60px 1fr auto 1fr;align-items:center;gap:12px;
    padding:13px 0;border-top:1px solid var(--border);font-size:14px;}
  .compare-row:first-of-type{border-top:none;}
  .compare-dir{font-family:var(--mono);font-size:11.5px;color:var(--fg-faint);}
  .compare-before{color:var(--fg-faint);font-family:var(--mono);text-align:right;}
  .compare-arrow{color:var(--fg-faint);font-size:12px;}
  .compare-after{color:var(--accent);font-family:var(--mono);font-weight:700;}
  .compare-note{font-family:var(--mono);font-size:10.5px;color:var(--fg-faint);margin-top:18px;letter-spacing:0.02em;}
  @media (max-width:880px){ .data-grid{grid-template-columns:1fr;} }

  /* ---- PROCESS TRACK ---- */
.process-track{position:relative;display:grid;grid-template-columns:repeat(3,1fr);gap:30px;padding-top:10px;}
.process-line{position:absolute;top:29px;left:calc(16.66% + 0px);right:calc(16.66% + 0px);height:2px;background:var(--border);z-index:0;}
.process-line-fill{height:100%;width:0%;background:var(--accent);transition:width 1.2s cubic-bezier(.2,.7,.3,1);}
.process-step{position:relative;z-index:1;text-align:left;}
.process-num{
  display:flex;align-items:center;justify-content:center;width:36px;height:36px;border-radius:50%;
  background:var(--card);border:2px solid var(--border-strong);color:var(--fg-muted);
  font-family:var(--mono);font-weight:700;font-size:14px;margin-bottom:18px;transition:all .3s ease;
}
.process-step.active .process-num{border-color:var(--accent);color:var(--accent);background:rgba(91,140,255,0.08);}
.process-step h3{font-size:18px;margin-bottom:6px;}
.process-step p{color:var(--fg-muted);font-size:14px;}
@media (max-width:760px){
  .process-track{grid-template-columns:1fr;gap:28px;}
  .process-line{display:none;}
}

/* ---- HOW IT WORKS (dark) ---- */
  .steps-list{max-width:760px;}
  .step-row{display:grid;grid-template-columns:70px 1fr;gap:24px;padding:26px 0;border-top:1px solid var(--border);position:relative;}
  .step-row:first-child{border-top:none;}
  .step-row .num{font-family:var(--mono);font-size:14px;color:var(--accent);}
  .step-row h3{font-size:18px;margin-bottom:6px;}
  .step-row p{color:var(--fg-muted);font-size:14.5px;max-width:520px;}

  /* ---- PRICING (light) ---- */
  .pricing-panel{border:1px solid var(--border-strong);border-radius:6px;overflow:hidden;background:var(--card);}
  .pricing-split{display:grid;grid-template-columns:1fr 1fr;}
  .price-col{padding:42px 40px;}
  .price-col:first-child{border-right:1px solid var(--border);}
  .price-tag{font-family:var(--mono);font-size:11px;color:var(--accent);letter-spacing:0.06em;margin-bottom:14px;display:block;}
  .price-amt{font-size:42px;font-weight:800;letter-spacing:-0.02em;}
  .price-amt .from{display:block;font-family:var(--mono);font-size:12px;color:var(--fg-faint);font-weight:500;letter-spacing:0.03em;margin-bottom:6px;text-transform:uppercase;}
  .price-amt span:not(.from){font-size:15px;color:var(--fg-muted);font-weight:500;}
  .price-col p.desc{color:var(--fg-muted);font-size:14px;margin:14px 0 22px;max-width:280px;}
  .pricing-foot{padding:22px 40px;border-top:1px solid var(--border);display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:14px;}
  .pricing-foot p{font-size:13.5px;color:var(--fg-faint);}
  @media (max-width:760px){ .pricing-split{grid-template-columns:1fr;} .price-col:first-child{border-right:none;border-bottom:1px solid var(--border);} }

  /* ---- FINAL CTA (dark) ---- */
  .final-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:start;}
  .final-copy h2{font-size:clamp(30px,4.2vw,46px);max-width:480px;}
  .final-copy p{color:var(--fg-muted);font-size:15.5px;margin:18px 0 26px;max-width:420px;}
  .contact-form{display:flex;flex-direction:column;gap:13px;}
  .contact-form input,.contact-form textarea,.contact-form select{
    background:#131318;border:1px solid var(--border-strong);border-radius:4px;padding:13px 15px;
    color:var(--fg);font-family:var(--sans);font-size:14.5px;outline:none;transition:border-color .2s ease;
  }
  .contact-form select{appearance:none;-webkit-appearance:none;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='6'%3E%3Cpath d='M0 0l5 6 5-6z' fill='%239ea2ab'/%3E%3C/svg%3E");
    background-repeat:no-repeat;background-position:right 16px center;padding-right:36px;}
  .contact-form select option{background:#131318;}
  .contact-form input:focus,.contact-form textarea:focus,.contact-form select:focus{border-color:var(--accent-deep);}
  .contact-form textarea{resize:vertical;min-height:100px;}
  .form-success{display:none;background:rgba(31,157,92,0.12);border:1px solid rgba(31,157,92,0.35);color:#4fce8f;
    padding:12px 15px;border-radius:4px;font-size:13.5px;}
  .form-success:not(:empty){display:block;}
  .form-error{color:#e0514f;font-size:12.5px;display:block;margin-top:-6px;}
  .form-error:empty{display:none;margin:0;}
  .contact-alt{margin-top:16px;color:var(--fg-faint);font-size:13px;}
  @media (max-width:860px){ .final-grid{grid-template-columns:1fr;} }

  /* ---- FOOTER ---- */
  footer{border-top:1px solid var(--border);padding:34px 0;}
  footer .wrap{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:14px;}
  footer .logo svg{width:17px;height:17px;}
  footer .foot-right{text-align:right;color:var(--fg-faint);font-size:12.5px;}
  footer .foot-right .tagline{color:var(--fg-muted);display:block;margin-bottom:2px;}

/* ==================== MOBILE NAV ==================== */
.menu-toggle{display:none;background:none;border:none;color:#f5f6f8;font-size:22px;cursor:pointer;padding:4px 8px;line-height:1;}
@media (max-width:900px){
  .menu-toggle{display:block;}
  .nav-cta .btn-secondary-hide{display:none;}
}
.mobile-menu{
  position:fixed;top:60px;left:0;right:0;bottom:0;z-index:99;
  background:rgba(9,9,11,0.98);backdrop-filter:blur(10px);
  display:none;flex-direction:column;padding:30px 28px;gap:4px;
  overflow-y:auto;
}
.mobile-menu.open{display:flex;}
.mobile-menu a{
  color:#f5f6f8;font-size:19px;font-weight:600;padding:16px 4px;
  border-bottom:1px solid rgba(255,255,255,0.08);
}
.mobile-menu .btn{margin-top:20px;}
.mobile-menu .mm-phone{
  margin-top:16px;font-family:var(--mono);color:#8fb0ff;font-size:15px;padding:12px 4px;
}
body.menu-open{overflow:hidden;}

/* ==================== NAV ACTIVE STATE ==================== */
.nav-links a.active{color:#fff;border-color:#8fb0ff;}

/* ==================== PHONE / CALL-TEXT ==================== */
.phone-cta{
  display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);
  font-size:13.5px;color:var(--fg-muted);
}
.phone-cta a{color:var(--accent);font-weight:600;border-bottom:1px solid transparent;}
.phone-cta a:hover{border-color:var(--accent);}
.hero-phone{margin-top:18px;}

.sticky-call-btn{
  position:fixed;bottom:18px;left:50%;transform:translateX(-50%);z-index:90;
  display:none;align-items:center;gap:8px;
  background:#f5f6f8;color:#0a0a0c;padding:13px 22px;border-radius:30px;
  font-weight:700;font-size:14px;box-shadow:0 6px 24px rgba(0,0,0,0.35);
}
@media (max-width:760px){ .sticky-call-btn{display:flex;} body{padding-bottom:0;} }

/* ==================== RADAR PINS ==================== */
.radar-pin{opacity:0;animation:pinDetect 7s ease-in-out infinite;transform-origin:12px 12px;}
.radar-pin path{fill:#8fb0ff;}
@keyframes pinDetect{
  0%{opacity:0;filter:drop-shadow(0 0 0 rgba(143,176,255,0));transform:scale(1);}
  4%{opacity:1;filter:drop-shadow(0 0 7px rgba(143,176,255,0.95));transform:scale(1.25);}
  10%{opacity:1;filter:drop-shadow(0 0 3px rgba(143,176,255,0.5));transform:scale(1);}
  22%{opacity:0.35;filter:drop-shadow(0 0 0 rgba(143,176,255,0));transform:scale(1);}
  100%{opacity:0.35;filter:drop-shadow(0 0 0 rgba(143,176,255,0));transform:scale(1);}
}

/* ==================== PROBLEM SECTION (Buried Businesses) ==================== */
.buried-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;}
.buried-copy h2{font-size:clamp(28px,3.6vw,42px);margin:16px 0 18px;}
.buried-copy p{color:var(--fg-muted);font-size:16px;max-width:520px;margin-bottom:14px;}
.buried-list{list-style:none;margin-top:24px;display:flex;flex-direction:column;gap:10px;}
.buried-list li{font-family:var(--mono);font-size:13px;color:var(--fg-faint);display:flex;align-items:center;gap:10px;}
.buried-list li::before{content:'';width:6px;height:6px;background:#e0514f;border-radius:50%;flex-shrink:0;}
.buried-visual{position:relative;}
.serp-mock{background:var(--card);border:1px solid var(--border);border-radius:8px;padding:22px;}
.serp-row{display:flex;align-items:center;gap:14px;padding:12px 0;border-top:1px solid var(--border);}
.serp-row:first-child{border-top:none;}
.serp-rank{font-family:var(--mono);font-size:13px;color:var(--fg-faint);width:22px;}
.serp-row.you .serp-rank{color:#e0514f;font-weight:700;}
.serp-bar{height:8px;border-radius:2px;background:var(--border-strong);flex:1;}
.serp-row.you .serp-bar{background:rgba(224,81,79,0.35);}
.serp-row:not(.you) .serp-bar{background:rgba(31,157,92,0.35);}
.serp-label{font-size:12px;color:var(--fg-faint);width:70px;text-align:right;}
@media (max-width:860px){ .buried-grid{grid-template-columns:1fr;gap:36px;} }

/* ==================== ROI CALCULATOR ==================== */
.roi-panel{
  background:var(--card);border:1px solid var(--border-strong);border-radius:8px;
  padding:40px;display:grid;grid-template-columns:1fr 1fr;gap:44px;
}
.roi-inputs label{display:block;font-family:var(--mono);font-size:11.5px;color:var(--fg-faint);
  letter-spacing:0.04em;text-transform:uppercase;margin-bottom:8px;margin-top:22px;}
.roi-inputs label:first-child{margin-top:0;}
.roi-inputs select, .roi-inputs input[type="number"]{
  width:100%;background:var(--bg);border:1px solid var(--border-strong);border-radius:4px;
  padding:12px 14px;color:var(--fg);font-family:var(--sans);font-size:15px;
}
.roi-benchmark-note{font-size:12px;color:var(--fg-faint);margin-top:8px;}
.roi-qty{display:flex;gap:8px;}
.roi-qty button{
  flex:1;padding:10px;border-radius:4px;border:1px solid var(--border-strong);background:var(--bg);
  color:var(--fg-muted);font-family:var(--mono);cursor:pointer;font-size:14px;transition:all .15s ease;
}
.roi-qty button.active{background:var(--accent);border-color:var(--accent);color:#fff;font-weight:700;}
.roi-outputs{display:flex;flex-direction:column;justify-content:center;gap:0;}
.roi-out-row{padding:16px 0;border-top:1px solid var(--border);}
.roi-out-row:first-child{border-top:none;padding-top:0;}
.roi-out-label{font-family:var(--mono);font-size:11px;color:var(--fg-faint);letter-spacing:0.04em;text-transform:uppercase;}
.roi-out-value{font-size:32px;font-weight:800;letter-spacing:-0.02em;margin-top:6px;}
.roi-out-value.highlight{color:var(--accent);}
.roi-out-sub{font-size:13px;color:var(--fg-muted);margin-top:4px;}
.roi-disclaimer{
  margin-top:28px;padding:16px 18px;border:1px solid var(--border);border-radius:6px;
  font-size:12px;color:var(--fg-faint);line-height:1.6;
}
@media (max-width:860px){ .roi-panel{grid-template-columns:1fr;padding:28px;} }

.roi-scenarios{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--border);
  border:1px solid var(--border);border-radius:6px;overflow:hidden;margin-top:16px;}
.roi-scenario{background:var(--card);padding:22px 20px;}
.roi-scenario .rs-industry{font-family:var(--mono);font-size:11px;color:var(--fg-faint);text-transform:uppercase;}
.roi-scenario .rs-value{font-size:22px;font-weight:800;margin:10px 0 4px;}
.roi-scenario .rs-note{font-size:12.5px;color:var(--fg-muted);}
@media (max-width:860px){ .roi-scenarios{grid-template-columns:1fr 1fr;} }
@media (max-width:520px){ .roi-scenarios{grid-template-columns:1fr;} }

/* ==================== PAID VS ORGANIC ==================== */
.rent-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;}
.rent-copy h2{font-size:clamp(26px,3.4vw,38px);margin:16px 0 18px;}
.rent-copy p{color:var(--fg-muted);font-size:15.5px;max-width:520px;margin-bottom:14px;}
.rent-visual{background:var(--card);border:1px solid var(--border);border-radius:8px;padding:30px;}
.rent-row{display:flex;justify-content:space-between;align-items:center;padding:16px 0;border-top:1px solid var(--border);}
.rent-row:first-child{border-top:none;}
.rent-row-label{font-size:14px;color:var(--fg);}
.rent-row-tag{font-family:var(--mono);font-size:11px;padding:4px 10px;border-radius:20px;}
.rent-row-tag.paid{color:#e8b93a;background:rgba(232,185,58,0.12);border:1px solid rgba(232,185,58,0.3);}
.rent-row-tag.organic{color:#1f9d5c;background:rgba(31,157,92,0.12);border:1px solid rgba(31,157,92,0.3);}
@media (max-width:860px){ .rent-grid{grid-template-columns:1fr;gap:36px;} }

/* ==================== SUBPAGE HERO ==================== */
.page-hero{padding:150px 0 80px;}
.page-hero .eyebrow{margin-bottom:18px;}
.page-hero h1{font-size:clamp(32px,4.6vw,50px);max-width:640px;}
.page-hero p.sub{color:var(--fg-muted);font-size:16.5px;max-width:520px;margin:20px 0 30px;}

.content-block{max-width:720px;}
.content-block h2{font-size:26px;margin:40px 0 14px;}
.content-block h2:first-child{margin-top:0;}
.content-block p{color:var(--fg-muted);font-size:15.5px;margin-bottom:14px;}
.content-block ul{margin:14px 0 14px 20px;color:var(--fg-muted);font-size:15px;}
.content-block li{margin-bottom:8px;}

.feature-list{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--border);
  border:1px solid var(--border);border-radius:6px;overflow:hidden;margin:24px 0;}
.feature-list-item{background:var(--card);padding:20px 22px;font-size:14px;color:var(--fg);display:flex;gap:10px;align-items:flex-start;}
.feature-list-item::before{content:'✓';color:var(--accent);font-weight:700;}
@media (max-width:700px){ .feature-list{grid-template-columns:1fr;} }

.svc-overview{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--border);
  border:1px solid var(--border);border-radius:6px;overflow:hidden;}
.svc-overview a{background:var(--card);padding:24px;text-decoration:none;display:flex;flex-direction:column;gap:6px;transition:background .15s ease;}
.svc-overview a:hover{background:rgba(51,80,212,0.05);}
.svc-overview strong{color:var(--fg);font-size:15px;}
.svc-overview span{color:var(--fg-muted);font-size:13px;}
@media (max-width:760px){ .svc-overview{grid-template-columns:1fr;} }

.mockup-site{border-radius:10px;overflow:hidden;border:1px solid var(--border-strong);box-shadow:0 20px 50px -20px rgba(0,0,0,0.4);}
.mockup-site .ms-bar{background:rgba(0,0,0,0.18);padding:9px 14px;display:flex;gap:10px;align-items:center;}
.mockup-site .ms-bar .ms-dots{display:flex;gap:6px;}
.mockup-site .ms-bar span{width:8px;height:8px;border-radius:50%;background:rgba(255,255,255,0.25);}
.mockup-site .ms-url{flex:1;background:rgba(255,255,255,0.08);border-radius:20px;padding:3px 12px;font-family:var(--mono);font-size:9.5px;color:rgba(255,255,255,0.55);}
.mockup-site .ms-nav{display:flex;justify-content:space-between;align-items:center;padding:16px 26px;}
.mockup-site .ms-logo{font-weight:800;font-size:13px;letter-spacing:0.02em;}
.mockup-site .ms-navlinks{display:flex;gap:18px;font-size:10.5px;opacity:0.8;}
.mockup-site .ms-phone{font-size:11px;font-weight:700;}
.mockup-site .ms-hero{display:grid;grid-template-columns:1fr 0.85fr;align-items:stretch;min-height:220px;}
.mockup-site .ms-hero-copy{padding:30px 26px 26px;text-align:left;display:flex;flex-direction:column;justify-content:center;}
.mockup-site .ms-hero-photo{position:relative;overflow:hidden;}
.mockup-site .ms-headline{font-size:24px;font-weight:900;letter-spacing:-0.01em;line-height:1.1;margin-bottom:10px;}
.mockup-site .ms-sub{font-size:12px;opacity:0.85;max-width:250px;margin-bottom:18px;}
.mockup-site .ms-cta{display:inline-block;padding:11px 20px;border-radius:4px;font-size:11.5px;font-weight:700;width:fit-content;}
.mockup-site .ms-rating{margin-top:16px;font-size:11px;opacity:0.75;}
.mockup-site.roofing{background:linear-gradient(160deg,#1a1d22,#2b1414);color:#fff;}
.mockup-site.roofing .ms-bar{background:rgba(0,0,0,0.3);}
.mockup-site.roofing .ms-cta{background:#e0514f;color:#fff;}
.mockup-site.roofing .ms-nav{border-bottom:1px solid rgba(255,255,255,0.1);}
.mockup-site.roofing .ms-hero-photo{
  background:
    repeating-linear-gradient(115deg, rgba(255,255,255,0.05) 0 3px, transparent 3px 22px),
    linear-gradient(200deg,#3a1414,#100c0d 70%);
}
.mockup-site.roofing .ms-hero-photo::after{
  content:'';position:absolute;inset:0;
  background:radial-gradient(circle at 70% 30%, rgba(224,81,79,0.35), transparent 60%);
}
.mockup-site.dental{background:linear-gradient(160deg,#eef4fb,#ffffff);color:#15171c;}
.mockup-site.dental .ms-cta{background:#3350d4;color:#fff;}
.mockup-site.dental .ms-nav{border-bottom:1px solid rgba(10,12,20,0.08);}
.mockup-site.dental .ms-bar{background:rgba(10,12,20,0.08);}
.mockup-site.dental .ms-bar span{background:rgba(10,12,20,0.18);}
.mockup-site.dental .ms-url{background:rgba(10,12,20,0.06);color:rgba(10,12,20,0.4);}
.mockup-site.dental .ms-hero-photo{
  background:linear-gradient(200deg,#dbe8fb,#f7fafd 70%);
}
.mockup-site.dental .ms-hero-photo::after{
  content:'';position:absolute;inset:0;
  background:radial-gradient(circle at 65% 35%, rgba(51,80,212,0.18), transparent 60%);
}
@media (max-width:560px){ .mockup-site .ms-hero{grid-template-columns:1fr;} .mockup-site .ms-hero-photo{min-height:90px;} }
.mockup-caption{font-family:var(--mono);font-size:11px;color:var(--fg-faint);text-align:center;margin-top:10px;letter-spacing:0.02em;}
.mockups-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px;}
@media (max-width:760px){ .mockups-grid{grid-template-columns:1fr;} }

.journey-mini{display:flex;align-items:center;gap:0;flex-wrap:wrap;margin:24px 0;}
.journey-mini span{font-family:var(--mono);font-size:12px;color:var(--fg-muted);background:var(--card);
  border:1px solid var(--border);padding:8px 14px;border-radius:20px;}
.journey-mini .arrow{color:var(--fg-faint);margin:0 8px;}